This is how you would launch a Google app, or spreadsheet, or….even directly download an application. Make sure to replace the ID with the relative application, spreadsheet, download, etc.
Command
C:\Progra~2\Google\Chrome\Application\chrome.exe https://docs.google.com/spreadsheets/d/1zxGXf1J0F2Z_Ek-U8zfXkZkaxwwT3lmrRSZhVjQnspI
Example
Launching Google Remote Control
C:\Progra~2\Google\Chrome\Application\chrome.exe –profile-directory=Default –app-id=gbchcmhmhahfdphkhkmpfmihenigjmpp
Screenshot